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WhyItChanged vs Appfigures
Updated 2026-11-02. Competitor details are from their public site on that date; check their pricing page for changes.
Short answer: Pick Appfigures if you want ASO, keyword rankings, reviews and Google Play. Pick WhyItChanged if you want to know why revenue moved: it joins App Store data with RevenueCat, ad spend, Stripe and your deploys on one timeline. Many founders use both.
| WhyItChanged | Appfigures | |
|---|---|---|
| Focus | Diagnosis: why conversion and revenue changed | Store analytics, ASO, reviews, market intel |
| Starting price | Free for 1 app; paid from $19/mo | Free Starter plan; paid from $9.99/mo |
| App Store Connect | Yes | Yes |
| Google Play | Not yet | Yes |
| Keyword rankings / ASO | No | Yes |
| Ad spend | Apple Ads, Google Ads | Ad performance and campaign spend on paid plans |
| RevenueCat | Yes (webhook + Charts API) | Not listed |
| Stripe / web revenue | Stripe, Polar, Paddle, Lemon Squeezy | Not listed |
| Release / deploy markers | Yes, plus before/after | Not listed |
| Data-health alerts | Yes (silent sources, mismatches) | Not listed |
Where Appfigures is better
ASO tooling, keyword rank tracking, review management, Google Play coverage and competitor market data. WhyItChanged does none of those.
Where WhyItChanged is better
Joining App Store data with RevenueCat, web payments and your own backend, then lining it up against releases, deploys and ad changes. It also watches the data itself: when a connector goes silent or App Store Connect and RevenueCat drift apart, you get a Discord alert.
Questions
Can I use both?
Yes. They overlap only on basic App Store downloads and revenue.
Sources
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- WhyItChanged vs RevenueCat Charts
Try it next to what you use now.
Start freeFree for 1 app · No card