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WhyItChanged vs ChartMogul
Updated 2026-11-02. Competitor details are from their public site on that date; check their pricing page for changes.
Short answer: Pick ChartMogul for deep subscription analytics: MRR movements, churn and cohorts, free up to $10K MRR. Pick WhyItChanged if you're an app founder who also needs ad spend, downloads and releases next to revenue, so a drop comes with its likely cause.
| WhyItChanged | ChartMogul | |
|---|---|---|
| Focus | Why app conversion and revenue changed | Subscription revenue analytics (MRR, churn, cohorts) |
| Starting price | Free for 1 app; paid from $19/mo | Free up to $10K MRR; Starter from $69/mo |
| App Store Connect | Downloads, proceeds, impressions by source | Subscriber data source |
| Stripe | Yes | Yes |
| Ad spend (Apple Ads, Google Ads) | Yes | Not listed |
| Downloads and conversion | Yes | No |
| Release / deploy markers | Yes | No |
| Cohorts and MRR movements | Basic | Yes, in depth |
Where ChartMogul is better
Subscription analytics depth: MRR movement breakdowns, churn analysis, cohorts and segmentation, with a generous free tier and many billing-system sources.
Where WhyItChanged is better
The app side: downloads, conversion, ad spend and ROI per channel, release and deploy markers, and alerts when a data source breaks.
Questions
Does ChartMogul connect to App Store Connect?
Yes. ChartMogul's help center documents an App Store Connect source that imports subscriber reports.
Sources
Other comparisons
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- WhyItChanged vs Appfigures
- WhyItChanged vs Baremetrics
- WhyItChanged vs RevenueCat Charts
Try it next to what you use now.
Start freeFree for 1 app · No card