Apple Search Ads spend, lined up against real revenue

Apple Search Ads is now called Apple Ads. Connect it and WhyItChanged pulls daily spend, impressions, taps and tap-installs per campaign and for your top keywords through the Apple Ads Platform API. It sits next to App Store proceeds and RevenueCat revenue, so you see cost per purchase and return on ad spend, not just cost per install.

What WhyItChanged pulls from Apple Search Ads

• Daily spend, impressions, taps and tap-installs per campaign
• Top keywords by spend
• Spend as a channel in the ROI table, measured, never estimated

Questions it answers

• Is Apple Search Ads making money after Apple's cut?
• What does a paying user cost me from search ads?
• When did my attribution stop working? (installs keep coming but attributed revenue goes silent)

Access it needs

An API user with the API Account Read Only role. Credentials are encrypted at rest and used read-only. How keys are handled.

Set it up

1. In Apple Ads open Account Settings → User Management and invite a user with the API Account Read Only role (it can be your own second email).
2. Sign in as that user, open Account Settings → API, and upload a public key you generated with openssl. Apple shows a Client ID, Team ID and Key ID.
3. Paste those, your ad account ID and the private key into the Apple Search Ads connector.

Guides

• Apple Search Ads installs showing as organic: 6 causes and how to check
• Why did my app downloads drop? A 6-step checklist
• How to measure Apple Search Ads ROAS with RevenueCat
• AdServices attribution API: what 404, 400 and attribution=false mean

Works well with